Jay Alford, Broker

Selling

Our Home Selling Process

 

MARKET RESEARCH
The only way to accurately price a home for sale is to know the competition. Most agents will simply review properties in the Brevard MLS without actually viewing the properties to determine a fair market value for your home. Home features and conditions vary greatly, and it is imperative to physically view all of your potential competition. Our office does this before we meet with you to recommend the ideal list price.

PRESENT LISTING PACKET & COMPARATIVE MARKET ANALYSIS (CMA)
We will review all information contained in this packet and promptly address any questions, suggestions, and concerns you may have about listing your property for sale. We will also review our CMA, which includes not only properties for sale, but also pending, expired, or sold listings that are comparable to your home from the past 6 months.

DETERMINE HIGHEST MARKET VALUE FOR PROPERTY
After reviewing the CMA together, we will determine the highest market value for your home. You may or may not decide to list your home for the highest market value, depending on your sales objectives.

DETERMINE SALES OBJECTIVES
We will determine how much profit you wish to make from the sale of your home, and also determine when you want or need to move. We cannot meet your sales objectives if you do not share them with us. We are working as a team to get the highest price possible in a time frame that works best for you.

COMPLETE LISTING AGREEMENT AND SELLER’S DISCLOSURE
Once you are comfortable with our listing process and together we have determined the right list price for your home, we will review and complete the listing agreement. The listing agreement is a standard contract that all members of the Florida Association of REALTORS use when listing homes for sale.

HOME STAGING CONSULTATION
Staging your home for sale is one of the most important ingredients to a timely and well-priced offer. We will walk through your home with you to provide recommendations for improvements.

PLACE SIGN IN YARD
Even before listing your home on the MLS, we will place a for sale sign in your yard. This will announce that your home is for sale which creates excitement. It is important to keep this sign in clear view for “drive-by” buyers as we receive multiple inquiries from buyers due to our for sale signs.

PLACE LOCKBOX ON HOUSE
The best way to sell your home is to make it as easy as possible for other agents to show. By placing a key to your home in a lockbox on your house, we are able to track who enters your home and at what time, thus enhancing security. Listings that are available for showing “by appointment only” receive on average 75% fewer showings.

COMPLETE SELLER’S PACKET
In the prelisting packet, there are several forms that need to be completed to start the sale process of your home. They include the Seller’s Disclosure Notice, request for loan information, and marketing information.

COMPLETE PROPERTY PROFILE
I will tour your home and make note of the most effective ways to market the property. They will gather detailed information to include in the Brevard MLS listing, Flyers and the Internet, etc.

Marketing Activities

PHOTOGRAPH PROPERTY FOR FLYERS, INTERNET, AND ADDITIONAL MARKETING
Since 97% of buyers now use the Internet to begin their new home search, we believe it is imperative to have high-quality photos of your home available online. If there are any particular views that you would like to have included in the photography, please be sure to notify us prior.

CREATE FLYERS
We create color flyers that will be made available for potential buyers. We appreciate your input for the content of these flyers, as you know your home better than anyone. Also, upon request, we are happy to provide a proof via e-mail for your approval.

PLACE LISTING ON BREVARD MLS
We will submit your property to the Multiple Listing Service. This service will list all of the details of your property, including list price and showing instructions. Nearly all of the more than 300 real estate agents on the beachside alone subscribe to the Multiple Listing Service and use it to locate homes for their clients.

EMAIL BLAST ALL AGENTS IN BREVARD COUNTY YOUR HOME
We will email ALL Melbourne Area Association of Realtors members a flyer of your home. This gets your home in front of every Realtors eyes so they know your home is a new listing on the market, they may just have a buyer waiting for your home!

 

Ongoing Advertising and Marketing

PLACE LISTING ON WEB SITES
Approximately 97% of buyers now use the Internet to shop for their next home, so your home’s Web presence is critical! However, simply being online is not enough.

SatelliteBeachRealty.com
Our Web site is the cornerstone of our business. We provide buyers innovative technology like our map-based home search, current interest rates and current market trends. Our goal is to attract buyers and keep them interested by providing relevant and accurate information about listings and the market. We capture contact information from a large percentage of the visitors to our site so we can contact them personally to present your listing. Increasing quality traffic to our Web site is a top priority, and we see the results!

Additional Websites
In addition to SatelliteBeachRealty.com and your home will be listed on literally hundreds of Realtor and Real Estate websites across the nation to include Realtor, Zillow, Trulia, Yahoo! Real Estate, HomeFinder and more. Our technology even allows us to upload your listing on our competitor’s websites.

HOME FEEDBACK
We will contact every agent who shows your property to gather feedback about the condition, price and staging of your home. Positive or negative, we will forward this information on to you as we receive it.

STATUS REPORTS
We will keep you up to date with verbal and e-mail status reports throughout the listing process. You will be notified of any feedback from showing agents, and you will receive periodic statistical reports detailing how many people have shown an interest in your property through the Web and other means.

 

When the Offer Comes In

Once a buyer has decided that they wish to buy your home, their agent will write an offer for the property using FREC (Florida Real Estate Commission) promulgated forms that are standard in our industry. At your first available opportunity, we will meet with you to present the offer. We will review the terms of the offer with you and recom-mend whether to counter the offer, accept the offer, or reject the offer and under what terms. Once you and the buyer agree to the terms of the offer, we proceed to closing the transaction.

COMPLETE AND REVIEW SELLER’S ESTIMATED CHARGES
The several charges involved in selling your home vary based on the type of loan secured by the buyer. You will have charges from the title company for closing fees, commission fees, and possibly portions of the buyer’s closing costs as well. We will review in detail all of the charges you can expect to see at closing and what your estimated net proceeds will be from the sale of your home.

 

Closing Activities After an Offer

RECEIPT CONTRACT WITH TITLE COMPANY
We will deliver and receipt the offer with the title company (Title, Security and Escrow of Central Florida, Satellite Beach) within 48 hours of all parties signing and agreeing to the terms; at this point the offer becomes a contract. The title company will send copies of the contract to you.

CONFIRM PAYOFF ON CURRENT MORTGAGE NOTE
To ensure a smooth closing, we will confirm that the title company has all the information they need about your current mortgage loan, including payoff information.

CONFIRM LOAN APPROVAL, INSPECTION, AND APPRAISAL ARE UNDERWAY
We will work with the buyer’s agent and lender to ensure that all approvals and underwriting are being completed in a timely manner for the closing date. We will also confirm that the buyer has arranged for a property inspection and that the lender has ordered the appropriate appraisals.

NEGOTIATE TERMS OF AMENDMENT
After the buyer has an inspection conducted on your home, they will likely present an amendment to the contract. They will request that you complete repairs on items that the inspector determined needed attention. We will recommend whether you should counter the amendment, accept the amendment, or reject the amendment and under what terms.

SELLERS TO ARRANGE FOR REPAIRS AND SERVICES
If you choose to accept the terms in the amendment, you may have to make some repairs to your home. We can recommend some reputable service providers if needed.

SELLERS TO ARRANGE FOR DISCONNECT OF UTILITIES
You should contact your utility companies and notify them of disconnection of service. Make the disconnect date the day after the closing on your home. A listing of utility companies in your area is provided at the back of this guide.

REVIEW TITLE COMMITMENT
A copy of the Title Commitment for the property will be delivered to you, the buyer, and the buyer’s agent. We will review the document for you, looking for signs of any liens that will not be satisfied by closing proceeds including tax liens and mechanic liens. Among other items, we will also review the Title Commitment for evidence of non-resident alien status. Any of these items could interfere with our ability to close on the sale of your home if not remedied in a timely manner.

ARRANGE FOR CLOSING
We are continually in contact with you, the buyer’s agent, the title company, and the buyer’s lender during closing preparation. We will coordinate everyone’s schedules and arrange for a mutually acceptable closing time.

REVIEW HUD 1 DELIVERED BY TITLE COMPANY
We will review the final paperwork provided by the title company prior to closing to ensure that you receive all entitled proceeds.

STATUS REPORTS
You will receive verbal and e-mail status reports as needed and as appropriate and we will not leave you wondering about the next step in your home selling process.

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